The rulebook for men in the 21st century

Unapologetic masculinity

The Definition of Insanity

What if I told you ‘insane’ was working fifty hours a week in some office for fifty years at the end of which they tell you to piss off; ending up in some retirement village hoping to die before suffering the indignity of trying to make it to the toilet on time? Wouldn’t you consider that to be insane?

~ Steve Buscemi (Con Air, Paramount Pictures, 2003)

You can check it out here:

I think the lifestyle described above fits quite nicely alongside another realization:

By following the crowd, being “normal” and taking the advice of people living this rabid consumerist and instant gratification lifestyle, you become a slave. A slave to the multinational company writing your checks and to the material objects you are told to imprint value and sentiment on. But worst of all, you become a slave to the people you don’t know, (who are already too self-absorbed to even notice you), yet you still yearn to impress, seek approval from and fit in with.

Reject the beaten path, forge your own.

Who are you going to be?


Harden YOUR Resolve

I’m just getting done what I’ve got to get done and continuing to live up to my standards as I achieve MY goals. If you can’t respect that because you feel inferior as you volunteer to live life as a shell of the man you could be, that’s YOUR problem. Never allow yourself to succumb to the false comfort of mediocrity as it’s a cop-out and will only lead you to rabid rationalization to convince yourself otherwise.

Comfort breeds complacency and complacency is DEATH.

When you’re complacent and no longer growing, you’re decaying. Furthermore:

The only thing that gets you through life is motherfucking intestinal fortitude.

Those without it become are the listless losers you seem to encounter everywhere whom go to bed every night wishing to wake up the next morning with the life of their dreams handed to them on a silver platter–no effort required. That’s a fucking fairytale and shit like that DOES NOT HAPPEN. Unless you’re a gold-digging whore of course.
The point is nothing worth having is this world comes easy or is handed out freely to just anyone. If it was easy then everyone would be walking around banking 10K a day, smart, skilled and shredded as fuck. Instead, most people are lucky to have $100 in their bank account, don’t believe anything unless they saw it on TV, have no real skills (read: majored in women’s studies) and have more tires on their body than the Michelin Man. If that’s not motivation to NOT be like everyone else, to be different, to be extraordinary and abnormal then I don’t know what is. Being “normal” or just like everyone else is the worst thing you can be, because it’s normal to be lazy, it’s normal to live life uninspired and without direction or goals, it’s normal to never leave the city you were born in, it’s normal to live paycheck to paycheck and it is normal to splurge on short term pleasures in order to escape your normal (read: SHITTY) reality.
To break free from the monotony of “normal”–which is a ridiculous ideal when you consider it is simply defined by what the majority of sheeple do, one MUST abide by a single rule:
You need to do what others won’t, to achieve what others don’t.
Simply by following this one rule, you will be ahead of at least 95% of your peers. It ain’t all sunshine and rainbows as you work towards your goals, but as long as you continue to grind and hustle your way through with the above in mind, you WILL make it. Be relentless in the pursuit of your goals, keeping an eye on the prize to stoke your motivation, stick to the righteous path and do not be dissuaded–do not fall victim to the pull of normalcy (read: mediocrity). Finally, never allow others to dictate what you can or can’t do or what you should or should not do. The reality is no one knows who the fuck you are or what you’re capable of, so their opinion is meaningless. Live life on your own terms.

The only things that truly matter:

1. Living up to your own (read: HIGH) expectations

2. Achieving your own goals

3. Living your own life

Because after all, who do you have to answer to other than yourself?

Taking Charge

Don’t dump your responsibilities on others, expect anything from others and do not depend upon others.

Realize that everything you want in life will only come about you taking charge of things and doing things right, by yourself.

No one else gives a shit about you or your dreams as much as you do, and if you don’t believe in yourself or your abilities, who will? Your “friends” are more than happy to see you fail as your failure assuages their egos and they feign concern. Women certainly won’t come rushing to your aid either, contrary to the wholesome image the mainstream media, feminists and white knights fight to protect and perpetuate. Your parents? Well, they’re old and senile with only advice to get you as far as they did, which usually isn’t much. They either sure as hell can’t wait for you to leave them the fuck alone after putting up with your shit for 18 years, or don’t care for your own aspirations as they’re too busy living vicariously through you and demanding you live the life they dreamed of, become the doctor/lawyer/mad scientist they couldn’t be fucked to become and achieve their ideal of success.

If you want something done right, you’ve gotta do it yourself.

That shit has never been more true with the sad state of obtuse sheeple whom simply exist to mindlessly consume whatever content is shoved down their gullet . If only they’d open their eyes and purge their mind of their indoctrination, to realize that there is much more to life than racing home to take solace in watching other people’s dreams get crushed on American Idol. Maybe then we’d have a world worth fighting for. Until then, let it burn.



1. Act with confidence

2. Act with conviction

3. Get shit done

4. Don’t look back

5. Always move onwards & upwards

Look Around

Do you ever look around sometimes and just wonder if anything is even real? When you think about it, isn’t everything in our environment just some artificially constructed human bullshit with no meaning? When you fully accept the fact that we’re just animals like anything else, everything our societies are built upon and churn out just seems meaningless, even foreign. How fucking weird is it that people give a shit about having the latest iphone or that they missed the latest episode of maury?

Seriously, who gives a fuck?

We’re so out of touch with our carnal instincts and primal nature in our pussified societies. Humans are meant to move, play, touch, fight, get their hands dirty, experience and live, not spend their lives chained to a fucking desk so we can “make mommy and daddy proud” while greasing the pole of Big Brother. We are WAY too happy being shameless consumers living a passive life. In our ass-backwards society we shun our biological reality while touting being able to stomach the cock of big brother as an achievement. It’s sickening.

Is nihilism the natural progression following the adoption of a red pill attitude? It sure feels like it.

Company Matters

You are the average of the five people whom you spend the most time with

-credit: who gives a fuck

I’m already starting to feel dirty after quoting a phrase that’s been used and abused to hell and back…so let’s get this post over with.

The point is, who you surround yourself with, spend time with, exchange advice with, whatever is of paramount importance. Like it or not, when you get a group of people together they tend to homogenize their behaviours and thoughts as the mental landscape of each individual shifts towards that of an in-group mentality. It becomes an issue of “US vs THEM” and members lose their own sense of self as they begin to assume the identity of the group instead. The problem with this, is that if you happen to join a group of beta males, omega dregs or starbucks baristas, you have now chosen to immerse yourself within a group of losers and assume the identity of a loser. Now when you have been a part of a group such as that, you become dependent upon them and your mind has been warped to embrace mediocrity, relish the opportunity to live a mundane existence and accept the thrill of “looking forward binge drinking on the weekend” as the highlight of every week. This is wonderful if you are content with living an average life as you slowly waste away as another cog participating in the 9 to 5 drag.

But if you’re reading this that is not you. In that case you need to surround yourself with like-minded winners looking to get the most out of life–rejecting the 9 to 5 soul-eating experience, de-pedestalizing women and choosing to embrace your masculinity. Do not allow your spirit and life to be lost to the in-groupism of a parasitic group. If necessary, feel free to roll solo. While being part of a group has its benefits when executed properly, there is nothing more liberating than truly going your own way.  The rush of creativity, overwhelming sense of individuality, increased clarity, sense of inner peace and jolt of drive experienced when you unplug yourself from the gallows of mainstream mediocrity, is unlike anything else. As new-agey as it may sound, you truly do not know the identity of the man you see staring back at you in the mirror, until you’ve excised the small-minded lackeys from your life and genuinely gone your own way. Once you do, you’ll find it very refreshing.

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